From versatile products to unorthodox challenges and dance videos, predicting what will go viral online is pretty much impossible, and the beauty side of TikTok is no exception.
TikTok has become a popular platform for beauty brands to promote their products. If you spend time on the app, you’re bound to come across those get-ready-with-me contents or just random review videos showing off different skincare products. And while many of these posts achieve TikTok virality, evident from the volume of likes and comments, not all of them live up to the expectation.
Whether it’s an emerging brand, a nostalgic favorite making a comeback, or a classic product with a modern twist, there are tons of skincare recommendations on TikTok. We’ve done the work to identify which popular items are really worth the hype; here are ten of the best TikTok viral skin care products.
#1: E.L.F. Halo Glow Bush Beauty Wand
e.l.f. is a popular brand among beauty TikTokers, boasting numerous viral products, including its primers, lip oils, and SPF. But the product that caught our attention is the Halo Glow Beauty Wand. Featuring a striking similarity to Charlotte Tilbury’s best-selling beauty wand, the e.l.f liquid blush wand gives your cheeks a radiant flush and a pretty pop of color.
This lightweight liquid product, formulated with hydrating squalane, instantly adds luminosity and radiant dimension to your complexion. Its buildable and blendable nature ensures the blush effortlessly melts into your skin for a flawless finish.
The e.l.f. Halo Glow Blush Wand also features a cushion-tip applicator for precise application, adding a healthy blend of color to the cheeks’ apples and high points. What more? e.l.f. products are formulated with nourishing, active ingredients and can work for all skin types.
#2: CosRx Advanced Snail 96 Mucin Essence
The CosRx Advanced Snail 96 Mucin Essence is another product that’s going absolutely wild on TikTok and is favored by some of the top beauty influencers. Formulated with 98% snail secretion filtrate, this product actively repairs the skin and replenishes its natural glow, making it perfect for addressing dryness and aging symptoms.
This snail mucin essence hydrating serum is lightweight and fast-absorbing, leaving your skin with a natural, rejuvenated texture without any sticky residue. It’s a mild and non-irritating solution that improves dehydrated, dull, dry, oily, and acne-prone skin; this essence is perfect for all skin types.
The best way to use this product is as the last step of your skincare routine, just after a cleanser, toner, and moisturizer. It works on all areas of the skin and neck; however, be careful when applying around the eyes. Pat in with your fingers to aid absorption.
#3: Christian Dior Addict Lip Glow Oil
If you’re a fan of minimal but effective makeup, TikTok claims to have the perfect product for you: Dior Lip Oil. This is one of Dior’s most popular products, featuring seven shades, all of which combine perfectly with the lip’s moisture level to create a custom, even-looking finish.
The Dior Lip Glow Oil features an oversized applicator to provide a luxurious feel, while the oil’s silky consistency ensures long-lasting comfort. Unlike typical glosses, it’s not as thick but delivers the intended effect, striking the perfect balance between comfort and allure.
#4: Paula’s Choice 2% BHA Liquid Exfoliant
Well, if you’re familiar with the beauty world, you must have heard of this product, so it’s no surprise Paula’s Choice’s international bestseller is also a TikTok favorite. Everyone’s raving about this product, and for a good reason, the Paula’s Choice 2% BHA Liquid Exfoliant is one of the best products for oily and acne-prone skin.
The product is a gentle, non-abrasive leave-on exfoliant formulated with 2% BHA to unclog and reduce enlarged pores, exfoliate dead skin cells, address wrinkles, and even out skin tone. It mimics the natural exfoliating process of younger skin, effectively improving the texture for a radiant, youthful, and even complexion.
If you are struggling with blackheads, enlarged pores, wrinkles, or fine lines, we suggest incorporating this product into your skincare routine. For the best results in both appearance and texture, use about two or three times a week. Begin with small amounts and gradually increase the application to build up tolerance over time.
#5: CeraVe Renewing SA Cleanser
No matter how often you refresh your FYP, you can’t avoid CeraVe in beauty TikTok. This drugstore skincare brand continues to make waves on TikTok for one simple reason – it’s affordable and delivers results, and this also applies to the Renewing SA Cleanser.
This salicylic acid cleanser is formulated with hyaluronic acid, niacinamide, ceramides, and BHA exfoliant to remove dead skin cells and promote radiance. The CeraVe Renewing SA Cleanser dispenses as a clear gel and foams into a face wash as you lather it. It’s suitable for acne-prone, oily skin and even those with psoriasis.
We recommend you wet the skin with lukewarm water and apply the cleanser in a gentle, circular motion, then rinse off. The CeraVe Renewing SA Cleanser can be used as a daily exfoliator for normal skin or once or twice weekly for sensitive skin.
#6: L’Oreal Paris Infallible Foundation
If you love a great foundation, then you can’t ignore the TikTok hype around L’Oreal Paris’ Infallible range. The powder seems to be having the biggest buzz right now, and while most people try to avoid powder foundations, this product does live up to the hype.
L’Oreal Paris Infallible Foundation has surprisingly very high coverage and gives a more velvety than powdery finish. If you struggle to find the right shade, you can also opt for the liquid version, which also features full coverage and comes in up to 26 shades. Whichever you choose, L’Oreal’s Infallible foundations can help you create the look you want.
#7: Urban Decay Setting Spray
If you’re on TikTok, you probably should have heard the Urban Decay Setting Spray; in fact, it has its own song. This award-winning setting and finishing spray preserves your makeup freshness for up to 16 hours without fading, smudging, or settling into fine lines.
Urban Decay Setting Spray features a patented temperature control technology that lowers the temperature of makeup to lock in your look. The product is also transfer-proof and can be applied over foundation, concealer, and makeup for natural, smoother-looking skin. Furthermore, it’s also oil-free, non-drying, and perfect for all skin types.
#8: Peach Slices Acne Exfoliating Toner
From what TikTok shows, the excess oils and clogged pores on your skin stand no chance against this product, and from preliminary tests, these claims hold up quite strongly. The Peach Slices Acne Exfoliating Toner is a multi-purpose product that serves as an exfoliator and facial cleanser to calm and soothe the skin while also preventing breakouts.
This gentle yet powerful acne toner exfoliates and balances your skin’s natural oils, leaving a clear, smooth, and calm texture. It’s formulated with rapid-action 2% salicylic acid, which helps clear and prevent breakout, exfoliate, unclog pores, and reduce redness and uneven skin tones.
Peach Slices Acne Exfoliating Toner also leaves the skin hydrated and is perfect for all skin types. Most TikTok beauty influencers suggest using the product as part of a daily face wash routine that should also feature an acne-clarifying cleanser and oil-free moisturizer.
#9: Tree Hut Shea Sugar Scrub
A lot of people have become obsessed with the Tree Hut Sugar Scrubs on TikTok, and we can’t blame them. In all fairness, who wouldn’t love a product that exfoliates effectively, hydrates, and also offers a variety of calming, refreshing scents?
Tree Hut Shea Sugar Scrubs are some of the best exfoliating body scrubs for glowing, soft, and smooth skin. Formulated with sugar, shea butter, vegan collagen, natural oils, and a variety of yummy scents, including watermelon, Moroccan rose, and eucalyptus blossom, this product deeply nourishes and hydrates the skin to help restore its natural glow.
#10: Tower 28 SOS Daily Rescue Facial Spray
Perhaps the most popular skincare item on TikTok in 2023, the Tower 28 SOS Daily Rescue Facial Spray, has continued to spin the heads of beauty enthusiasts on the app. Why? Well, this product addresses irritation, redness, and acne-prone skin in a spray form, which is something that hasn’t really been achieved before. But how effective has it been?
This pH-balanced facial toner contains active ingredients, including hypochlorous acid, to help calm your skin, support the skin barrier, and keep flare-ups at bay. The product is also free of fragrance and alcohol, which is quite rare for face mists, and makes it perfect for folks with sensitive skin. Apply the Tower 28 facial spray in the morning and evening after cleansing for the best results.
These are just ten of the most viral TikTok skincare products to add to your routine. Whether you’re seeking a youthful glow, a smoother complexion, or effective solutions for specific skin concerns, these TikTok favorites prove their worth in any skincare routine.
